Run500K

About the Project

In transforming Run500K’s brand identity, the design process was an ode to the association’s core values – compassion, movement, and community impact. The visual journey unfolded with a focus on dynamic and inclusive design elements, symbolizing the transformative power of sports shoes. The outcome is a branding that not only reflects the essence of the association but also resonates with the generosity and hope embedded in every donated pair of sneakers. The design achieved a harmonious balance, capturing the spirit of the brand’s mission and visually conveying the ripple effect of each stride made for a cause.

Digital|||illustrator|||intagram|||Photoshop|||Social

Story

Run500K is born out of a passion for running and a deep understanding that serious runners change sneakers regularly. The brand story is rooted in the idea that these gently used sneakers can be a catalyst for change. This narrative, inspired by a love for movement, led to the creation of an association dedicated to collecting and donating sports shoes to underprivileged individuals. It’s not just about shoes; it’s a story of empowerment, where every pair becomes a stepping stone for someone aspiring to introduce the joy of running and sports into their lives.

Client

Run500K operates at the intersection of compassion and athletics, focusing on collecting and redistributing sports shoes to underprivileged individuals. The brand thrives in the realm of philanthropy and wellness, making a tangible impact on communities by providing access to quality footwear for an active lifestyle. Run500K’s industry is one of social responsibility and community engagement, where each pair of donated sneakers signifies a positive stride towards a healthier and more active future.

Run500K

About the Project

Story

Client

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