Madelyn

About the Project

For Madelyn, a digital store offering exquisite silver jewelry with gemstones, I took the lead in crafting a brand identity that encapsulates the enchanting persona of the brand founder’s grandmother. From designing a captivating logo to constructing a visually appealing commercial website, my goal was to weave a visual narrative that mirrors Madelyn’s magical charm, grace, and elegance. The outcome is a brand that not only sells jewelry but also shares the captivating story of its namesake.

Story

Madelyn is more than a jewelry brand; it’s a tribute to the magical personality of a beloved grandmother. In my design journey, I sought to capture the essence of Madelyn’s character—marked by grace, elegance, pleasantness, personal charm, and charisma. The brand story unfolds as a tribute, where each piece of jewelry reflects the enchanting qualities of its namesake.

Client

Operating in the realm of digital jewelry retail, Madelyn focuses on providing customers with a curated collection of silver jewelry adorned with gemstones. The brand’s commitment to quality and elegance places it at the forefront of the digital jewelry industry, catering to individuals seeking timeless and magical pieces.